Simone legno

 

                    Simone Legno

Legno was born in June 16 1977 and is Italian artist know for the creation of the tokidoki brand, legno’s designs are influenced by his interests of japan and its culture.

Legno’s portfolio website was listed as one of the top ten websites by the independent in 2003

In June 2009 it was announced that legno would release a line of young punk rock inspired characters that would sell at the us based retailer target.

Which lead to a contract with marvel designing the characters based as chibi drawings.

Simone Legno is the creative director and co-founder of tokidoki. Born in Rome, Italy, Legno, drew incessantly as a child. The boxes of chewed, broken and unsharpened pencils he adored as a kid were the beginnings of a passion for art that led to the eventual creation of tokidoki, Legno’s online portfolio of the same name.  

tokidoki means “sometimes” in Japanese. Legno, who has always had a deep love of Japan and fascination with world cultures, chose the word because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person”.  Simone's special moment arrived when his designs drew the attention of entrepreneurs Pooneh Mohajer and Ivan Arnold, who spied the art on his personal website and convinced him to move to L.A. to start up a dynamic new partnership with them.

“tokidoki is the hope, the hidden energy that everyone has inside, It gives us the strength to face a new day and dream about something positive and the hope that something magical will happen to us.” - Simone Legno